Western counterfeit clothing is all people can afford here. You will almost never see a Bulgarian, Russian, Romanian or Ukrainian with real name brand anything, ever. Who can afford a pair of Levi’s for $250 here?
Most of this stuff comes from Turkish sweatshops and gets through the border via Bulgarian/Russian mafia with bribes and other means. Police/government look the other way, of course, everyone gets paid.
There is barely any legitimate clothing in most parts of BG. Even the malls, even online, it’s all shit.
16 € , no complaints, they are as soft as Costco toilet paper and just as disposable.